The 100 Million Goal

Entertainment is one of the cornerstones of the strategic program promoted by the Kingdom of Saudi Arabia, known as “Vision 2030.” This initiative aims to transform Riyadh into one of the world’s most sought-after tourist destinations, with a target of attracting 100 million tourists by that date. The target of 100 million visitors by that date has already been reached and surpassed, a full seven years ahead of schedule, in 2023.